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How to Write the Content That Ranks on Google

How to Write the Content That Ranks on Google

If you're a blogger, content creator, or digital marketer, you've probably asked yourself: "How do I write content that actually ranks on Google?" With millions of blog posts published daily, the answer lies in creating high-quality, keyword-rich, structured content that both search engines and humans love. In this guide, we'll walk you through step-by-step how to write the content that ranks on Google — and makes money through AdSense.

Why Ranking on Google Matters

Ranking on Google isn't just about getting traffic — it's about getting the right audience to your site. High-ranking content builds credibility, drives organic traffic, increases AdSense earnings, and opens the door to long-term blog growth.

Step-by-Step: How to Write the Content That Ranks on Google

1. Start With a Targeted Topic

Don’t just write what you want. Write what people are searching for. Choose a niche-related topic that solves a problem or answers a question. Use platforms like:

  • Google Trends
  • AnswerThePublic
  • Quora and Reddit

2. Perform Keyword Research

Use SEO tools like Ubersuggest, Ahrefs, or Google Keyword Planner to identify long-tail keywords with low competition and high search volume. For example:

  • “how to write blog content that ranks”
  • “SEO content writing tips for beginners”
Pro Tip: Use your keyword in the title, URL, first 100 words, and in at least one subheading.

3. Create an SEO-Friendly Outline

Structure is everything. Google loves content that’s easy to scan and understand. Use clear hierarchy with heading tags:

  • H1: Title of your blog
  • H2: Major sections
  • H3: Subtopics under each H2
  • H4: Additional points or lists under H3 (optional)

4. Write a Click-Worthy Headline (H1)

Examples of Effective Headlines:

  • How to Write the Content That Ranks on Google (Even as a Beginner)
  • Step-by-Step: Writing SEO Blog Posts That Get Traffic
  • Rank #1 on Google with These Proven Content Writing Tips

5. Use Engaging Subheadings (H2, H3)

Break down your article into digestible sections. Use questions, how-tos, or numbered steps in your H2 and H3 tags to improve readability and SEO.

6. Add Relevant Images With ALT Tags

Images make your content more engaging and reduce bounce rate (which Google loves). Use screenshots, infographics, or custom visuals with SEO-optimized ALT text.

  • Example ALT Text: "Keyword research dashboard on Ubersuggest for blog SEO"

7. Optimize for On-Page SEO

Here’s what you need to include:

  • Meta Description: A 150–160 character summary of your post with the main keyword.
  • URL Slug: Use short, descriptive slugs like: /write-content-that-ranks
  • Internal Links: Link to related posts on your blog
  • External Links: Link to authority sources like Google or Moz

8. Write for Humans, Not Just Google

Keep your writing conversational, clear, and helpful. Use:

  • Short paragraphs
  • Simple language
  • Active voice
  • Real-life examples

9. Proofread and Edit Thoroughly

Before publishing, review your content with tools like:

  • Grammarly (for grammar checks)
  • Hemingway App (for readability)
  • Yoast SEO (for optimization suggestions – WordPress only)

10. End With a CTA (Call-to-Action)

Don’t let your readers leave without engaging. Ask them to:

  • Comment on the article
  • Subscribe to your newsletter
  • Download a free checklist
  • Share the post on social media

Google AdSense Optimization Tips

  • Content Length: At least 800–1200 words
  • Originality: Avoid AI or copied content
  • Safe Topics: No adult, gambling, or copyrighted material
  • Ad Placement: Place ads after the first paragraph, in between content, and at the end
  • Mobile Friendly: Use responsive Blogger themes

Conclusion

Ranking on Google is not luck — it's strategy. When you understand how to write the content that ranks on Google, you unlock the potential to grow your traffic, increase your income, and build a lasting blog. Follow these steps, and you’re on your way to becoming a top-ranking content creator.

Want more tips like this? Check out our guides on keyword research, SEO tools for beginners, and how to get Google AdSense approval fast.

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